A product film that makes an AI agent feel like a new colleague.
Client
Spinrun
Year
2026
Field
AI · SaaS
Services
Product film, UI motion, Launch campaign
Spinrun is an AI teammate that works inside Teams and email, connects to the apps a company already uses and does the work. The 46-second film shows it approving in Teams, replying by email, publishing reports as live pages and turning tools into real apps.
The challenge01
AI assistants all promise the same thing, and most demos look like a chat window. Spinrun had to look like it actually does the work, without drowning viewers in interface.
The approach02
Real interface states choreographed as a story: every claim gets one scene, one gesture and one line of type. A violet-to-peach gradient carries the brand between scenes, and the UI never moves faster than you can read it.
The outcome03
A product film plus modular UI scenes ready for the website, onboarding and sales demos.
Watch the film
00:00:00:00 / 00:00:46:12
Frames
Every two seconds of the cut. Click a frame to jump the film there.
Palette
Typography
Typography · Archivo SemiBold
A new teammate.
Aa Ăă Ââ Îî Șș Țț 0123456789
Archivo
Pack my box with five dozen liquor jugs / Șapte țânțari înfometați își fac veacul.
A tight, confident sans in sentence case that matches the product's UI, so film and interface feel like one voice.
